TAG Heuer Connected Modular 45, which you can personalize, not just the bracelet, but also the buckle and even the horns of the case (Photo courtesy of TAG Heuer Philippines/Watchworks)

Luxury Swiss watchmaker TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google in complementing announcements taking place in Switzerland and in other parts of the world.

The luxurious TAG Heuer Connected Modular 45 has been designed and engineered in the pure Swiss watchmaking tradition. Just like the brand’s famous mechanical chronographs, the Connected Modular 45 has been designed, developed, and assembled in the TAG Heuer Manufacture, in the same spirit and high standards as a luxury product with Swiss Made quality. The same techniques, the same meticulous finish, the same attention to the minutest detail, the same exacting standards.

Above all, the connected watch is a Carrera Model—the perfect representation of avant-garde, Art of Manufacture and accessible luxury. Measuring an elegant 45 mm in diameter, the design of the TAG Heuer Connected Modular is primarily that of a genuine watch whose lugs, strap, buckle and, in particular, case—its central module—are interchangeable and customizable. Unlike its predecessor, which features a plastic back, the new model has a premium pure metal back design.

Take a closer look at the new Connected Modular 45 watch:

Jean-Claude Biver, TAG Heuer CEO & President live from Switzerland

Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch Division said, “After the huge success of the first TAG Heuer Connected watch, today I am very proud to present the Connected Modular 45. This is a Swiss watch which embodies the luxury codes of tomorrow, and which not only enables you to connect to the future, but also to connect to eternity thanks to its simple and smart modular design. This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label. It is the incarnation of our leading position with luxury connected watch and with this high level of technology.”

Over 4,000 possible design options and combinations with a vibrant AMOLED display and 400×400 pixel resolution (Photos courtesy of TAG Heuer Philippines/Watchworks)

The watch will also function on Android Wear 2.0, the latest version of Google’s operating system. This version adds a lot of improvements on user interactions, gesture, and design of the watch. It also improves on the compatibility with iOS phones. It features a 4GB storage, 512MB RAM and Z34XX processor, with a battery life that lasts for around 24 hours. It also has GPS, Wi-Fi, and NFC, and a waterproof case up to 50 meters.

The new TAG Heuer Modular 45 is now available in the Philippines. Price varies from Php 81,999.00 to Php 162,999.00.

TAG Heuer Area Sales Director Romain Cans wearing the newest TAG Heuer Connected Modular 45 watch during the launch at SM Aura.

It’s time for dessert: Personalized TAG Heuer treats served during the Manila launch

For more information, visit tagheuer.com

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