The Stores Specialists, Inc. (SSI) Group kicked off its 30th anniversary celebration with a campaign dubbed “The Curated Life”

If you’re a fan of specialty and lifestyle concepts, may it be luxury fashion, fast fashion, home, beauty, or original concepts, then, you have to be thankful to the SSI Group, Inc. For the past 30 years, the SSI has been bringing us its curated selection of brands from around the globe.

Being the leading specialty retailer in the Philippines with the biggest portfolio of international merchants in the Asia-Pacific and a network of over 600 stores, no doubt that SSI Group, Inc. has become instrumental in making our retail dreams come true. As the retail arm of Rustan’s Group of Companies, it specializes in high-end specialty stores and is the exclusive franchise distributor of leading international brands.

The Curated Life

To mark its 30th year, SSI Group, Inc. will launch a campaign dubbed “The Curated Life,” which seeks to inspire, enable, indulge, and rally its consumers to live a life well-lived —which SSI Group coined as, “a life that’s well-curated.”  To bring the Curated Life to every Filipino, the SSI Group, Inc. partners with Citibank, to bring only the best-in-class products and services, and provides its shoppers more rewarding experiences.  Special deals and promotions await Citibank cardholders at the Big Fashion Sale, happening from August 15-30 at Greenbelt and September 3-10 at Glorietta. Cardholders can also avail of the “Love to Shop” installment program from June 2018 to May 2019, with a deferred payment scheme of up to 24 months at select SSI Group brands.

The celebration of a milestone was formally launched through a ceremonial toast led by Citibank Consumer Business Manager for the Philippines Manoj Varma, SSI Group Chairman Zenaida Tantoco, SSI Group, Inc. President Anton Huang, and SSI Group, Inc. Executive Vice President Elizabeth Quiambao

A digital shopping experience

To further enhance the shopping experience of their consumers, the SSI Group will officially launch its website ssilife.com.ph, in October. More than a shopping channel, it will feature lifestyle articles that incorporate its brands and products, while delivering informative and inspiring content. Shoppers can navigate through three major categories—Fashion, Beauty, and Home— and discover the latest collections from their favorite brands, behind-the-scenes highlights from exclusive shows, skincare and makeup how-to videos featuring local influencers, and essential guides on home and lifestyle. The website also allows consumers to purchase SSI’s gift card, the Purple Card.

SSI Group, Inc. President Anton Huang, Citibank Consumer Business Manager for the Philippines Manoj Varma, and SSI’s Head of Marketing Communications Mitch Suarez

Another launch to watch out for on their milestone year is the unveiling of My SSI Life App in August. The app will be a gateway that allows consumers to curate the life they want to live.  It also enables shoppers to have access to lifestyle, passion, and curation – from the latest trends, to the hottest promos and perks. Furthermore, users will earn points every time they shop using their SSI Life App.

For more information and list of brands, visit www.ssilife.com.ph or follow @ssilifeph on Instagram.

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