Uma Thurman in FitFlop’s S/S 2017 campaign

We loved her in Kill Bill and Uma Thurman puts on another role, now as a ‘Superwoman.’

But no, it’s not for a movie, rather for FitFlop’s 10th year anniversary campaign celebrating the real life heroes of today. Confident, bold, and strong—these are the characteristics of the modern superwomen FitFlop loves and pays tribute to. Thurman is the first ever celebrity ambassador of the footwear brand, starring in FitFlop’s S/S 2017 “Superwomen” campaign to mark its 10th anniversary.

This year, FitFlop, the masters in marrying comfort and style, is all about women. It has begun kicking off a series of events dubbed as #SuperwomenNights, starting in New York.

Last March 23, FitFlop had its Southeast Asian launch here at The Brewery at The Palace in Bonifacio Global City—the second leg of the #SuperwomenNights series.

The Spring/Summer 2017 collection

FitFlop takes pride in its unrivaled patented technologies that ensure ultimate comfort to its users. During the launch, the brand’s new styles and season key pieces were displayed and showcased in a fashion show.

See the collection and event photos below:

Banda Roxy

Bumble Crystal Toe Post

Flip Leather Sandals in Flame

FPop Lace Up Sporty Sneaker

Fringesneaker Loafer Black Patent

F-Sporty Ballerina in Urban White

F-Sporty Lace-up Sneakers in Silver

Glitterball TP in Pewter

Lumy Leather Sandal

Prettybow Ballerina in Pale Gold


Safi Toe Post in Royal Blue

Slinky Rokkit Crisscross Slide in Bronze

The Skinny Z Cross sandals in Pale Gold

Uberknit Ballerina

Clytie Choa & Camille Karaan of Primer Group of Companies and Louise Barnes & Mani Man of FitFlop

Emma Saunter of FitFlop and Mark Chim Managing Director of Primer Group of Companies (PIML)

Louise Barnes, Global Marketing Director

Melody Tanjimenez, Regional Brand Manager

Everyday People DJs

To know more about FitFlop, visit Or check out the following social media handle and hashtags: @FitFlopPH, #SuperwomenNights. #ForSuperwomen.

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