EventsThe country’s biggest food and beverage expo goes online

The country’s biggest food and beverage expo goes online


- JAGUAR F-TYPE -spot_img
MAFBEX Wired is set to launch a virtual campaign this August
MAFBEX Wired is set to launch a virtual campaign this August

On August 8, the organizer behind the Manila Foods & Beverages Expo (MAFBEX), Worldbex Services International (WSI), is set to launch a month-long campaign titled, “MAFBEX Wired.”

The campaign aims to bring to the table WSI’s expertise in connecting and supporting brands, associations, professionals, and entrepreneurs into the digital space. This in turn will address the challenges and changes in the food and beverage trade environment amid a pandemic.

The MAFBEX Wired campaign will be highlighting four features of the event, one of which will be MAFBEX Talks where topics that will be presented could serve as valuable references and insights to stakeholders and followers. This activity will be supported by industry experts by presenting relevant topics and trends ranging from e-commerce, digital marketing, food sustainability, and food safety.

Booth where interviews and talks will be held for the exposition
Booth where interviews and talks will be held for the exposition

Another feature will be the MAFBEX Basics. Presenting instructions can be a step-by-step guide, an explainer or a trivial list which aims to provide a quick and engaging reference for the community. This activity will introduce how-to’s in a short and creative idea format.

In MAFBEX Cooks, some of the country’s most well-renowned chefs will be giving their best interpretation of restaurant-grade dishes that can be done at home.

Lastly, MAFBEX Mixed takes on a fresh roster with world-class talent from the local craft cocktail community. Cedric Mendoza of Grain Bar at the Four Seasons Hotel, Sydney will demonstrate how to prepare their original drinks to spice up chill weekend nights at the comfort of one’s own space.

MAFBEX Wired can now be experienced anywhere
MAFBEX Wired can now be experienced anywhere

MAFBEX WIRED is a preview on what is about to happen for the rest of 2020 for WSI. As the community looks forward to meeting and engaging with the entire food and beverage industry next year, WSI makes it their goal to merge two spaces, physical and digital, to give everyone the best support and exposure they can offer.

“We are always at the forefront of innovation and this is the ideal time for us to penetrate the virtual space. Our WIRED series will still keep the core of our physical events, but we understand that this is now a game of adaptability and accessibility. What we want to offer is a perfect mix of varied platforms for growth opportunities for the trade industry moving forward,” said WSI Managing Director Jill Ang.

For more updates, follow Manila Foods and Beverages Expo (MAFBEX) on Facebook and subscribe to Worldbex Services International’s YouTube Channel.

Previous articleHonoring Dads in style
Next articleA hands-on educator


Please enter your comment!
Please enter your name here

Latest news

C’est La Vie Tour of Vie at Southern Plains

Celebrating life, styles, and the future, the VCDC team (Victor Consunji Development Corporation) designed an incredibly engaging tour for...


INNOVATION MATTERS. Special occasions have never been more delectable and rewarding as Novotel Manila - Araneta City presents its...

MAFBEX Opens Its Doors Once Again

Recently, the country’s premier food and beverages expo returned to the World Trade Center, Manila. MAFBEX brought everyone to...

Spend your Special Day with your number one man of your life!

This year, you can add something extra special to your Father’s Day plans by surprising him with a unique...
- Advertisement -spot_img

MAFBEX is Going to A New World of Good Taste

With the pandemic affecting restaurants and small food business owners. Manila Food & Beverages Expo, or MAFBEX aims to...

Pick Your Potion: Celebrating Filipino Flavors in the Sky

Marco Polo Ortigas, Manila and Asian Dragon Magazine introduce Destileria Philippine-inspired cocktails at VU's Sky Bar and Lounge Capping off...

Must read

‘La maison’ of elegance

The lady of the house, an entrepreneur and civic...

The economies of scale

There was a time when a supermarket was a...

A culinary-and visual-treat

Her nickname means “showing pleasure” and that’s exactly how...

Straight from the catwalk

These catwalk beauty looks will inspire you to make...

Fake news

The phrase itself reeks of prevarication. “Fake news” is,...
- Advertisement -spot_imgspot_imgspot_img